1992. Dropped out of art school.

1995. Graduated from University of Manchester with 2:1 in American History & Society and a 1st for my dissertation (on the deregulation of US media).

1996. Solo backpacked around South America for 8 months. Started in the Caribbean, finished in the Antarctic. Taken to ruins no-one had been to before in the Peruvian cloud forest.

2001. Bootstrap built DKPM — a 7-figure brand agency — exited in 2009. Clients included BAFTA (set up the Video Games Awards and official brand partner), Sony PlayStation (first pan-European user generated content campaign) and Hasbro (global redesign of Cluedo game board).

2004. Bootstrap built The Tech Dept — a 7-figure tech agency — exited in 2023. Clients included BBC Children In Need (who said “we wouldn’t have had another record fundraising year without you, fact”), won Cannes Lions Gold (for work with adam&eveDDB and John Lewis), World Wildlife Fund (user experience design, training on our actionable metrics method).

2004. Founder of the world’s first transatlantic sonic branding agency — Sonic ID — with Martyn Ware from Heaven 17 and Vince Clarke from Erasure.

2014. Created an event series The Tech Off — aka “the lovechild of TED talks & WWE” — a cultural event in London and taken to SXSW Austin, Cannes Lions Innovation, Eurobest Helsinki. Became a comedy movie pilot from a BAFTA winning Director.

2017. Created not-for-profit Getahead Festival, a 24-hour event in London. Published album to raise money for mental health including new music from The Prodigy, Chase & Status.

2018. Named one of the 25 most innovative people in Europe, Middle East & Asia by PRovoke Media.

2022. Ran 6 marathons in 7 days across the Sahara, raising £15k for children’s charity Kids Out. The previous week I’d had Covid.

2023. My podcast Honey I Blew Up The Business hit the global top 2.5%.

2024. Launched Founders Are Mental — a mental health and resilience coaching company which failed.

2024. Joined Biodiversity Units UK as Marketing & Customer Experience Director.

2024. Co-founder of global deal-making program CounterpartOS with a New York investment bank. Left after 7 months.

2025. Epic mental health meltdown. Misdiagnosed as depression by multiple psychiatrists (publicly funded and private). Diagnosed with ADHD and self diagnosed with autism. Treated ADHD and the depression disappeared. I was actually experiencing autistic burnout (a neurological shutdown).

2026. Forthcoming book on my 2025 story. Honey I Blew Up My Brain — Substack newsletter. The Horse & The Lion — illustrated fable, looking for publisher.